The free entry path is the load-bearing part of the sweepstakes model. It is what separates a promotional sweepstakes from other structures, and it is the first place regulators look. Operators who treat it as a formality are building on the part of the model most likely to give way.
The question is not whether a no-purchase path is listed. It is whether that path is real: whether it is accessible, whether it is treated with equal standing to the paid path, and whether the operator can show how it has been handled over time.
When free entry exists only to satisfy a line in the rules, the distinction that holds the model together weakens. Everything else on the platform, from wallets to redemptions, depends on that distinction holding.
This resource is provided for general informational purposes and does not constitute legal advice. Operators should consult qualified counsel regarding sweepstakes laws, eligibility, official rules, AMOE requirements, and state-specific restrictions.
Reach out to discuss your brand, ask questions and learn more about working with Krave.
CONTACT US